Wednesday, April 23, 2008

Samsung Turns ''TV into Art'' with the Availability of New ''Touch of Color'' Designed LCD HDTVs

An example of how a change in PROCESS reduces material. The color in the chassis of this TV is provided through refracting light by varying the density of the material, not by adding pigments. Its like a giant prism.

Samsung Turns ''TV into Art'' with the Availability of New ''Touch of Color'' Designed LCD HDTVs

Samsung is the first manufacturer in the HDTV industry to employ dual-injection technology commonly used in the design of premium automobiles, which embeds color not with paint or dye, but instead with material. By controlling the density of the transparent and opaque material used in the process, the resulting bezel mimics a natural sunset with distinct red and black gradation. Nature’s inspiration on the ToC bezel is also apparent in the effect that ambient light levels have on the red hue’s brightness, offering an ambience that is reminiscent of viewing a piece of art. The idea of ToC ultimately stems from Samsung's desire to give consumers a well-designed HDTV that fits into any home not only as an entertainment hub, but as a piece of functional art.

An example of how a change in PROCESS reduces material. The color is provided through the science of refraction by varying the density of the material, not by adding pigments.

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