As a part of Design Within Reach’s new business strategies, they’ve been pushing hard to get eco-friendly products to the market. This new product from their rubber tire line was inspired by by the fact that “Americans alone toss out about 300 million tires every year.” These products are modeled using ancient leather-crafting techniques and actually made in Egypt. They are hand-cut and hand-sewn wile being useable indoors and out for planters, carrying containers or simply durable storage. Each container is durable and unique, offering a functional alternative to the landfill. To quote the folks at Design Within Reach, “the big thinkers of the world are working on creative ways to reuse this vast quantity of rubber – ideas include mixing ground-up tires with urethane to create sidewalks or burning them like coal to produce energy.” Their goal is to take this concept to the consumer market, creating smaller but important opportunities for material reuse in the product design industry.
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